Dataguru

Database marketing is a direct marketing strategy to the listing of targeted viewers. This marketing technique is currently gaining popularity among various businesses as it helps them to refine their marketing strategy by focusing more on their prospective customers.

This helps them to the increased conversion rate, and they're by attaining their business goals. Till now, this marketing technique was quite popular among large industries with a large customer base. But with the flood of e-commerce websites in the Indian marketplace, this advertising technique assists them in creating more effective and result-oriented campaigns.